Category Archives: Social media for bloggers

What Works on Parent Talk Australia & What Doesn’t

reading

The types of articles we want to share:

Parent Talk Australia is only looking for great content that will be well recieved by our audience:

  • Informative: instructional how-to posts, recipes, craft projects, or detailing information on a certain topic of interest to parents.
  • Interesting or Thought Provoking: On topics that may be current news, opinion style pieces, things designed to make the reader think or feel strongly.
  • Heartfelt and Passionate: Fiery opinions, honest accounts of grief, “raw” stories with strong messages eg-“My PND experience”, “Dealing With Grief and Despair as a Mum” etc
  • Humorous: Funny, satirical, witty content does well.
  • Seasonal: Posts relating directly to seasonal events that match the above styles.
  • Giveaways are fine- but they need a really snappy intro to get people interested.
  • Articles you’ve written for other sites: These are fine to add as one of your posts in the schedule as long as they are on topic!

 

What doesn’t do well:

  • Personal story type posts eg things that you’d write to people who know you “Sally and I went to the shops and the park where we met up with Karen and little Sue…” Articles should address the reader as if you’ve never met. “My daughter and I went to the park and THIS AMAZING/TERRIBLE thing happened”- these do much better.
  • Round up style posts: People outside the blogging community don’t seem to interested in these even if you’ve compiled some awesome links.
  • Product reviews: for these to work, they need to be super well written and interesting with great photography.

Images:

Blog images are important! Eye-catching, attention-grabbing and part of what ultimately encourages someone to click through. Try to use clear, good quality images. Make sure your images are the right size for your theme and display correctly when your links are shared on Facebook. If they don’t, try running them through the facebook debugger tool.

How to grow your Facebook page for free – the invite button

At Parent Talk Australia we’re always looking for new ways to grow our Facebook audience without spending a fortune on advertising. We’ve been trialling the ‘invite’ button and guess what? It actually works.

how to grow your Facebook page for free using the invite button

It won’t bring you thousands of followers overnight but it has been helping us to steadily grow, day by day, a few likes at a time.

Best of all, it costs nothing, apart from a few minutes of your time and exercising your clicking finger.

How to use the Facebook invite button

Step 1: Share a popular article or meme that lots of people will ‘like’

To use the invite button you need to have at least 4 ‘likes’ on a Facebook post on your page. The more likes on a single post, the better.

Consider:

  • posting a really funny meme you’ve seen do well elsewhere
  • sharing an article from a bigger page that already has a lot of interaction and ‘likes’
  • posting pretty much anything from Buzzfeed. They’ve really got the whole viral thing figured out over there.

Make sure it’s content that’s relevant to your page. The people who ‘like’ it are the people you are going to invite to follow your page. If your Facebook page is ‘Toilet training for toddlers’ and the meme you share is about the World Cup it’s likely you’ll pick up plenty of people who aren’t going to care about your page.

Step 2: Invite the ‘likers’ of the post to follow your page

First, make sure you’re logged into Facebook as your personal profile (it won’t work if you’re logged in as the page).

Scroll down on your page and pick a post that has at least 4 likes, like this one.

how to use the facebook like buttonMost of the 46 likes will be fans of our page. However, this post has been shared 17 times. There’s a really good chance there will be a few likers who aren’t fans of our page (yet).

Click on the text ’46 others’ and a box will pop up looking something like this (except the names won’t be blacked out!):

how to use the facebook like button 2Where it says ‘Liked’ it means that person already likes your page. ‘Invited’ means you’ve previously invited the person (maybe from when they liked another post) and they haven’t responded.

‘Invite’ is what you’re looking for. This means the person has ‘liked’ your post but hasn’t yet ‘liked’ your page. They clearly don’t know what they’re missing out on!

Now click ‘Invite’.

Yes, it’s that simple. They’ll now get a notification to ‘like’ your Facebook page. It’ll look something like this:

Facebook invite

Does it really work?

Some will ignore it, but some will start to follow your page.

We go through the Parent Talk Australia Facebook page posts every couple of days and invite potential followers using this method. Every time we do, our audience grows by 5-6 followers overnight.

It’s not much, but it is free and over time it adds up, especially as you may have noticed that organic growth on Facebook is virtually nil these days.

Try it and let us know if it works for you. Or have you already discovered the ‘invite’ button? How’s it going?